Jávea-based personal training school the European Institute of Fitness, was rebranded and relaunched by Publishack last month following discussions with Institute director Darren Tebbenham who chose to adjust the focus of the Institute in a bid to combat the growing obesity epidemic in Europe.
In a record turn-around time Publishack created and implemented a new brand for the institute, including a new logo, new colours and a new and improved focus to their advertising campaign across UK national magazines and local Costa Blanca publications.
The rebrand included a completely new website (www.eifitness.co.uk), new signage for the Jávea campus, photo shoots and video footage of the students in action for promotional materials, and a new full-colour course manual, edited, designed and printed by the Publishack team under strict deadlines and great pressure – including several 24-hour shifts! – in order to get the material to the client in time. On top of this amazing feat, the European Institute of Fitness now boasts full- colour first-class course manuals which have replaced the old black and white photocopied handouts… and are even paying less than they used to!
Institute director Darren Tebbenham said he was delighted with the Publishack service: “What a difference! We now have more than twice the number of leads we used to get from advertising, and the Institute’s new branding and manuals have completely revamped our image… and on top of that we’re saving costs!”
The Institute is even using Publishack’s own website as a plug for their Personal Training clinics, part of the course for his students who can practice on real paying clients:
“Anyone who wants to keep fit, lose weight or improve their health can attend our student PT clinics at the Jávea campus for just a 5€ donation”
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